5 Ways Seminar and Podcast Transcription Can Help Your Business

Producing transcripts of your podcasts, seminars, and other speaking events can boost your business revenue and online exposure. Consider the following five reasons you should be utilizing transcripts to grow your business.

1. Transcripts Generate More Revenue: You can create informational products using transcripts of your speaking engagements. These can be reformatted into e-books, articles, reports, workbooks, or newsletters and add value to your product packages. You can also place your transcripts on your website for sale or link banner ads or other advertisements to the transcripts on your site to create additional income.

 2. Transcripts Create Publicity: Transcripts of your seminars or interviews make it easier for the media to cover your event. They can also become an integral part of your media kit.

 3. Transcripts Help You Keep A Record of Subjects Covered: Did you talk about such-and-such during your last seminar or podcast? Can’t remember? Transcripts can answer that question for you and help you create fresh, original content or reemphasize important points made in the past.

 4. Transcripts Increase Your Online Exposure: It’s difficult for Google, Yahoo, and MSN to search audio and video files. Transcribing your podcast or webinar and posting it on your website can make your site more search-engine friendly and increase traffic for specific keywords.

5. Transcripts Help You Appeal To A Broader Audience: Many people (including the hearing impaired and those who read English better than they speak it) would prefer to read a transcript of your interview or podcast rather than listen to it. In addition, if they need clarification of information provided in the audio/video version, they can simply refer to the transcript.

For additional reasons why using transcripts can help your business, visit Omega Transcription Services.