Keyword Use and Development: How Transcripts Can Assist Your SEO Efforts

Optimizing your site for Google, Yahoo, and other search engines definitely begins with choosing the most important keyword phrases. Keyword phrases should consist of three to five words and use plain language that your customers would most likely use to find your products or your services. For example, you might have found Omega Transcripts’ blog by Googling phrases such as “general transcription services,” “audio transcription services,” or “what is transcription.”

If you have no idea what keyword phrases are commonly used to find services or products such as yours, you may want to use a keyword tool such as Google Adwords Keyword Tool to build a list.

However, you must also legitimately use these keywords on your site in ways that benefit visitors and boost your search engine rankings. Hiring a transcription service is a great way to do this. You may have audio and/or video recordings of speeches, seminars, podcasts, or interviews in which you mention these keywords. Once transcribed and listed on your site as blog posts, articles, or other website content, the search engines will pick up these keywords and rank your website higher when customers are searching for these words/phrases. 

I currently transcribe video blogs for a real estate business (http://www.johncjones.com/Blog). You can see how the business is using my blog transcription services to boost both its ranking for real estate keywords in the search engines and provide text versions of its videos for its customers’ convenience. If you would like to try blog transcription services for your own SEO efforts, contact Omega today.

5 Ways Seminar and Podcast Transcription Can Help Your Business

Producing transcripts of your podcasts, seminars, and other speaking events can boost your business revenue and online exposure. Consider the following five reasons you should be utilizing transcripts to grow your business.

1. Transcripts Generate More Revenue: You can create informational products using transcripts of your speaking engagements. These can be reformatted into e-books, articles, reports, workbooks, or newsletters and add value to your product packages. You can also place your transcripts on your website for sale or link banner ads or other advertisements to the transcripts on your site to create additional income.

 2. Transcripts Create Publicity: Transcripts of your seminars or interviews make it easier for the media to cover your event. They can also become an integral part of your media kit.

 3. Transcripts Help You Keep A Record of Subjects Covered: Did you talk about such-and-such during your last seminar or podcast? Can’t remember? Transcripts can answer that question for you and help you create fresh, original content or reemphasize important points made in the past.

 4. Transcripts Increase Your Online Exposure: It’s difficult for Google, Yahoo, and MSN to search audio and video files. Transcribing your podcast or webinar and posting it on your website can make your site more search-engine friendly and increase traffic for specific keywords.

5. Transcripts Help You Appeal To A Broader Audience: Many people (including the hearing impaired and those who read English better than they speak it) would prefer to read a transcript of your interview or podcast rather than listen to it. In addition, if they need clarification of information provided in the audio/video version, they can simply refer to the transcript.

For additional reasons why using transcripts can help your business, visit Omega Transcription Services.