Keyword Use and Development: How Transcripts Can Assist Your SEO Efforts

Optimizing your site for Google, Yahoo, and other search engines definitely begins with choosing the most important keyword phrases. Keyword phrases should consist of three to five words and use plain language that your customers would most likely use to find your products or your services. For example, you might have found Omega Transcripts’ blog by Googling phrases such as “general transcription services,” “audio transcription services,” or “what is transcription.”

If you have no idea what keyword phrases are commonly used to find services or products such as yours, you may want to use a keyword tool such as Google Adwords Keyword Tool to build a list.

However, you must also legitimately use these keywords on your site in ways that benefit visitors and boost your search engine rankings. Hiring a transcription service is a great way to do this. You may have audio and/or video recordings of speeches, seminars, podcasts, or interviews in which you mention these keywords. Once transcribed and listed on your site as blog posts, articles, or other website content, the search engines will pick up these keywords and rank your website higher when customers are searching for these words/phrases. 

I currently transcribe video blogs for a real estate business (http://www.johncjones.com/Blog). You can see how the business is using my blog transcription services to boost both its ranking for real estate keywords in the search engines and provide text versions of its videos for its customers’ convenience. If you would like to try blog transcription services for your own SEO efforts, contact Omega today.